Fragrance. Made deliberate.
Small-batch extrait de parfum, blended and matured in Malaysia.
Get the highlights.
We make one kind of fragrance: the strongest kind. Every scent is an extrait de parfum — 38% fragrance oil, blended in small batches here in Malaysia, and traced to the batch it was poured from. So it takes fewer sprays, and stays with you longer.
Take a closer look.
Lift the cap.
Inside, extrait de parfum — 38% fragrance oil.
One spray.
At this strength, 2–3 is all a day takes.
Then it unfolds.
Top, heart and base, in turn — for up to 12 hours.
Mon Amour
Top
Pear, Melon, Magnolia
Heart
Jasmine, Lily-of-the-Valley, Tuberose
Base
Musk, Vanilla, Cedar
Strength
More oil.
Fewer sprays.
A fragrance’s grade is how much perfume oil it carries. Body mists and eaux de toilette are mostly alcohol. Every scent we make is an extrait de parfum — 38% fragrance oil, the most concentrated grade there is. So it smells richer, sits closer, and takes far less to last.
Body mist
1–3% oil
Eau de cologne
2–5% oil
Eau de toilette
5–15% oil
Eau de parfum
15–20% oil
The Mantra
38% oil
38%
fragrance oil in every bottle
Extrait
the highest grade a fragrance comes in
2–3
sprays is all it takes
Longevity
On at nine.
Still there at nine.
More oil means a scent that unfolds slowly instead of flashing off. A few sprays wear for up to 12 hours on skin — bright at first, settling into its heart by midday, and finishing warm and close well into the evening.
The Mantra
Typical eau de parfum
Typical eau de toilette
Top notes
0–30 min
The first impression. Bright, and gone within the half hour.
Heart
30 min–4 h
The character of the scent, through the middle of the day.
Base
4 h–12 h
The warm, close finish that stays on skin into the evening.
Up to
12 hours
on skin
3 phases
top, heart and base, in turn
Up to
8 hours
longer than a typical eau de toilette
Craft
Made slow.
On purpose.
A fresh blend is sharp; time rounds it out. Every batch is blended here in Malaysia and left to mature for 4 weeks before a single bottle is filled — then each bottle is recorded against the batch it came from.
- 01
Blended.
Each scent is blended in a small batch, here in Malaysia.
- 02
Matured.
The batch rests for 4 weeks, so the oils settle and round out before bottling.
- 03
Bottled.
Poured at extrait strength into a 30 ml bottle.
- 04
Traced.
Every bottle is recorded against the batch it was poured from.
The bottle
30 ml.
Goes where you go.
Sized for a bag, a desk drawer or a glovebox. At extrait strength, one bottle is about 300 sprays — months of everyday wear.
The label.
Each scent’s name, front and centre.
30 ml.
Slim enough to carry all day.
Traced.
The back records the batch it was poured from.
Extrait de parfum.
The strongest grade a fragrance comes in.
30 ml
extrait de parfum
About
300
sprays per bottle
RM 39.00
a bottle
How extrait compares.
Up to
3.8x
more fragrance oil
Up to
8 hours
longer on skin
Instead of
5–15%
oil in a typical eau de toilette
Compared with the typical oil content and wear of each grade. How long any fragrance lasts depends on skin, climate and how much you apply.
Ten scents.
One standard.
Every one an extrait de parfum, blended in small batches and matured in Malaysia.
Find your scent.
Start with where you’ll wear it.
Petite Chic
Elegant. Timeless. Parisian.
Any occasion, any season — boardroom to dinner party
RM 39.00Buy
Coming soon.
3 more scents are still maturing. Names first — the rest when they’re ready.
Coming soon
Oud
Coming soon
9PM Rebel
Coming soon